Silversea Cruises has announced plans to offer a groundbreaking ultra-personalized and ultra-inclusive vacation experience. Called 'Privileged Passage,' this exclusive new style of ultra-luxury cruise travel is set to debut on a select test voyage in 2007.

The company, long recognized as a luxury travel innovator and trendsetter with its flexible open dining concept, generous all inclusive shipboard policy and unique Personalized Voyages program, is planning to take things to the next level by offering guests even greater personal freedom and flexibility in customizing their own cruise experience to suit their personal lifestyle, while incorporating an expanded and enhanced array of complimentary amenities and benefits. The new Privileged Passage concept is designed to showcase an active-lifestyle luxury cruise as a unique, nontraditional vacation experience.

The company's goal is to create an environment that allows guests to enjoy everything that has made Silversea a leader in luxury travel, along with a totally unstructured, non-regimented, casual and relaxed onboard atmosphere. Although Silversea already offers tremendous freedom, flexibility and all-inclusiveness, the new Privileged Passage style of luxury-cruise vacationing will push the envelope on luxury travel.

'In order to attract more first-time and nontraditional cruisers, we want to completely break the mold of the conventional cruise vacation and change travelers' perceptions about the rigidity and formality often associated with cruising," said Albert Peter, Silversea's chief executive officer.

'Due to the unique size of our vessels, we're able to take full advantage of our hardware to offer guests an intimate vacation experience that is truly personalized and designed by the guest to fit his or her individual lifestyle.'


The Privileged Passage program is set to debut on a test basis aboard Silver Whisper's 'Classic Reflections' voyage (4710), departing April 9, 2007. This extraordinary 10-day cruise will sail from Alexandria to Athens with calls in Rhodes, Patmos, and Mykonos, Greece; Antalya and Kusadasi, Turkey; Tartous, Syria; and Cyprus. Early Booking Incentive fares start at US 5,605 dollars per person.